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Scotiabank: Intrusive Thoughts
Ahead of Investment Season, Scotiabank’s latest work titled, “Intrusive Thoughts” comes from the bank’s Investments line of business and encourages Canadians to enjoy today without worrying about affording tomorrow. The 360 campaign, which went live on digital channels in December and launched mass in January, is anchored by a :30s spot that follows a woman, unable to concentrate in a yoga class, being overcome with her financial worries. She hears words like ‘wallet’ and ‘money,’ taking her out of the present. Thankfully, the woman’s worries are eased as she speaks with her Scotiabank advisor. Together, they get started on a plan to help her reach her investment goals, highlighting Scotiabank’s Smart Investor platform that provides Canadians with access to real, personalised advice, as well as set and manage your goals, allowing them to take a step back from financial stress.
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