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BetMGM: Tom Has Won Enough
BetMGM, a leading sports betting and iGaming operator, debuted the first of a three-part, star-studded teaser campaign this morning, promoting the company’s first-ever Big Game television spot. Featuring the never-before-seen pairing of Tom Brady and Wayne Gretzky, along with actor Vince Vaughn, the upcoming series marks a monumental moment for BetMGM. The previews - featuring Tom, Wayne and Vince in conversation - provide a glimpse into what BetMGM has in store to entertain Big Game fans. The campaign was created in partnership with award-winning agency, Highdive. With three consecutive USA Today Admeter wins, Highdive is known as an industry leader in creating winning Big Game campaigns. The ads are a part of BetMGM’s multi-faceted strategy to amplify its brand to a variety of audiences before, during and after the Big Game. BetMGM is hosting multiple events and promotions throughout the weeks leading up to February 11th, including the BetMGM Big Game Bash at The Cosmopolitan of Las Vegas headlined by Luke Combs. Tickets to the concert are available exclusively through the BetMGM app. BetMGM Sportsbooks will be home to special VIP experiences with notable ambassadors, sweepstakes and interactive moments for football fans in Las Vegas and nationwide.
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