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Cat's out of the bag! Today, Hellmann's fourth consecutive Big Game spot is revealed, featuring award-winning actress, comedian, and frequent cat collaborator Kate McKinnon, the … read moreiconic Mayo Cat (known as Chipmunk off camera!) and a cameo by actor and comedian, Pete Davidson. Together, they ignite a Hellmann's craze by using the magic touch of mayonnaise to save leftovers and turn them into delicious dishes. The ad opens with Kate rummaging through her fridge after the Big Game, looking for something to eat. Her seemingly normal furry friend gives her the realisation that Hellmann's "may-ow" can transform leftovers into mouth watering dishes – and that her cat can talk. Mayo Cat cat-apults to instant fame for these newly discovered "talking" abilities with morning show appearances, book signings, and motivational speeches, creating a nationwide Hellmann's frenzy. Close watchers will even notice that Mayo Cat begins to sport a new, iconic look – a sparkly blue bow collar, a homage to Hellmann's iconic blue ribbon logo. Like many new faces on the scene, Mayo Cat hard-launches a new relationship with famed actor and comedian, Pete Davidson, while the two escape through a sea of paparazzi on the red carpet. Pete's cameo in the ad marks his third appearance in a Hellmann's Big Game commercial and solidifies his one true love interest: Hellmann's mayonnaise. In the end, it's still Mayo Cat and Kate who come out on top – with a dollop of mayo, of course. Hellmann's 30-second spot during the Big Game will air during the second quarter. As with previous spots, Hellmann's ad brings to life the brand's 'Make Taste, Not Waste' platform, encouraging viewers to get creative in the kitchen and help fight against food waste by using leftover ingredients paired with Hellmann's mayonnaise. Hellmann's ambition has successfully inspired more than 100 million people globally every year to reduce food waste at home with leftover creations.
read less...Agency U-Studio
Media Mindshare
Production
Choreographer Molly O'Neill
Choreographer Tina Weld
Cast Kate McKinnon
Cast Pete Davidson
Cast Chipmunk
Cast Connor Ratliff
PR Edelman US
Representation / Agent Village Marketing
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