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Jeep: RockRusher

As advertisers, we always look for the USP. So many automotive competitors are copying the design of Jeep vehicles, so we had to dig deeper than the product to find the essence of Jeep. A brand is so much more than a product and a logo. It is an ethos lived and breathed by its audience. The passion that the Jeep community has for their vehicles is what sets our brand apart. No manufacturer can ever copy that. So, instead of shiny new vehicles, we celebrated scratched-up, muddy Jeep SUVs and the people who own them, name them, modify them, and take them on adventures. Jeep is owned by the Jeep community, and it’s a badge of honor to proclaim we didn’t make this campaign. They did.
Credits Other credits

Senior Art Director: Stefano Chiabrando

Senior Copywriter: Johan Granados

Associate Creative Director: Per Kristian Morck

Motion Designer: Louis Borniche

Art Director: Randy Balbon

Senior Designer: Hamdan Muhsen

Editor: Yousef Azhari

Arabic Writer: Kamel Zeitouny



Business Lead: Jean Traboulsi

Business Director: Stuart Randall

Communication Manager: Alessandra Ziade

Project Manager: Karim El Habre

Senior Manager - Content: Maryam Audi

Producer: Yousra Elharouni



CGI/Retouching: Leap Studios

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