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Top 6: February 7th 2024
Outdoor

McDonald's: Alarm

Top 6: February 7th 2024
The poster sees a perfectly shaped sausage and egg McMuffin placed on the recognisable phone alarm icon, making it clear to audiences that at 7:30am one wouldn’t need anything else but a hearty breakfast, “done properly,” as the copy on the billboard reads.
Credits Other credits

Agency

Designer Gurcan Ergur

Planner Alexandra Arnold-Jones

Planner Nicola Willison

Business Lead Gemma Troup

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