Outdoor ad: Cancer Chicks: Cancer Chicks murals of confidence

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Top 6: February 7th 2024

In 2023 a campaign for not-for-profit organisation Cancer Chicks was launched, collaborating with swimwear label Sea Level and fashion brand Aje Athletica to bring confidence back to young, female cancer victims, making them models for these leading fashion brand campaigns.

The purpose-led campaign quickly captured the attention of the public - and in a matter of weeks, the organisation received donated media space from generous media agencies. Utilising these key locations and to continue our goal to bring bold life aspirations back to the cancer victims, gigantic murals have now been created off the back of the campaign as support for these women to show that Cancer Chicks, and the world, are behind them.

From Bondi and Darlinghurst to Redfern and Surry Hills, seven giant murals appeared around Sydney featuring women in our Cancer Chicks campaign. Now our mission is to get other famous brands onboard to allow the Cancer Chicks to become their proud ambassadors.