Outdoor ad: Nissan Middle East: Defy Ordinary, 3

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In a showcase of digital artistry, Nissan Middle East has recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan's brand presence. More than just an advertisement, this disruptive project represents a daring exploration into the future of immersive digital storytelling. It skillfully highlights the Patrol's spirit of adventure and innovation in every frame.

Category Automotive
Client Nissan
Agency TBWARAAD Dubai
Country United Arab Emirates
Uploaded 5 February, 2024

Credits

Chief Creative Officer
Walid Kanaan
Executive Creative Director
Frederico Roberto
Creative Director
Sumanth Wilkins

Other credits

Client

Roland Zahra, General Manager Marketing Communications

Carla El Hachem, Marketing Communication Deputy GM

Abdulilah Wazni, Director - Marketing, Brand & Customer Experience

Meera Saleem, Social Media & Brand Comms Manager

Mina Ammary, Marcomms & Advertising Manager

Agency

Wassim Abi Salloum, Managing Director, Nissan United Middle East

Elie Naaman, Account Director, Nissan United

Ghalia Al Saheb, Social Media Manager, Nissan United

Marah Ghadban, Account Manager, Nissan United

Karine Saad, Social Media Executive, Nissan United

Ameer Hamza, Content Creator, Nissan United

Romy Abdelnour, Head of Communications

Content Creation: Hajjo Media

Nissan Middle East: Defy Ordinary, 3

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