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Nissan Middle East: Defy Ordinary

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Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for “Defy Ordinary”, Nissan’s brand platform. Developed by Nissan United in Dubai, this powerful and daring platform has transcended Middle Eastern borders, extending and resonating all the way to Africa, India, Europe (including Russia), and Oceania.
Credits Other credits

Wassim Abi Salloum - Managing Director | NissanUnited

Tony Kayouka - Head of Social and Content

Hassan Abbas - Senior Director - Precision Marketing and Media | NissanUnited

Elie Naaman - Account Director | NissanUnited

Marah Ghadban - Account Manager | NissanUnited

Ahmad Noor - Account Manager | NissanUnited

Maha Taleb - Account Executive | NissanUnited

Joya Chahwan - Account Executive | NissanUnited

Ray Oghgassian - Account Executive | NissanUnited

Ghalia Al Saheb - Social Media Manager | NissanUnited

Karine Saad - Social Media Senior Executive | NissanUnited

Bassma Al Zaher - Social Media Executive | NissanUnited

Ameer Hamza - Content Creator | NissanUnited

Afaf Zaher - Associate Director - Performance | NissanUnited

Essa Salama - Senior Media Manager | NissanUnited

Faten Rayess - Manager - Performance | NissanUnited

Andy Hanna - Senior Executive Planning - Precision Marketing and Media | NissanUnited

Savannah Wehbi - Executive - Performance | NissanUnited

Wael Batrouni - Executive - Performance | NissanUnited

Astha Sirpaul - Strategy Director | NissanUnited

Mohammad El Tayech - Strategist | NissanUnited

Nikhil Verma - Data and Digital Director | Nissan United

Rijin Kunnath - Head of Design | TBWA

Preetam Kotian - Motion Designer | TBWA

Natasha Oneto - Senior Producer | TBWA

Randa Halal - Producer | TBWA

Mario Atallah - Producer | TBWA

Romy Abdelnour - Head of Communications

Lea Moufarej - Corporate Communication Executive

Nissan Middle East

Abdulilah Wazni - Director of Marketing Communications, Brand and Customer Experience | Nissan Middle East

Roland Zahra - General Manager of Marketing Communications | Nissan Middle East

Carla El Hachem - Deputy General Manager of Marketing Communications | Nissan Middle East

Meera Saleem - Brand and Social Media Manager | Nissan Middle East

Hossam Alsaeed - General Manager of Customer Experience & Brand | Nissan Middle East

Christopher Probert - General Manager of Marcomms and Customer Experience | Nissan KSA

Danah Adnan - MarComms Manager | Nissan KSA

Diana Jebally - Senior Production Consultant | MINT

Dolly Saidy - Managing Director | MINT

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