This new campaign spot dubbed the 'Casting Call,' takes on a unique closed social experiment, showcasing two brand truths: how delicious Lay’s flavours are and how difficult it is to pick just one flavour. Developed with award-winning creative producer, Jordan Cohen, and renowned director, Hank Perlman, 'Casting Call' features a fictional audition set up, where one by one aspiring actors are unknowingly put to the test. With the idea of “winning” one million dollars on the line, will they be able to only pick one flavour?
