Outdoor ad: Betclic: Betclic Cam

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Top 6: March 6th 2024

In a groundbreaking moment during the live broadcast of an official match, the Betclic Elite game between Paris Basketball and Saint-Quentin Basketball on Sunday, February 11, featured unprecedented and immersive additional footage: one player and two referees were equipped with a mounted camera, the "Betclic Cam," throughout the match. These images were broadcast live by the official broadcasters of the event, L'Équipe channel and SKWEEK. This has never been seen before in an official match, across all sports and countries. An idea conceived by Marcel agency.

Category Other
Client Betclic
Agency Marcel, Paris
Production Eclosion
Country France
Uploaded 28 February, 2024

Credits

Director
Dimitri Szymanski
Chief Creative Officer
Gaëtan du Peloux
Chief Creative Officer
Youri Guerassimov
Art Director / Copywriter
Cyril Haoual
Creative Director
Jeremie Bottiau
Art Director / Copywriter
Alexandre Delvert
Producer
Quentin Dutto
Executive Producer
Clement Gonthier
DoP
Louis Piat

Other credits

Client

Marketing Director: Laurent Burel

Head of Marketing Communications: Antoine Lillet

Brand Manager: Mathias Bellamy

Brand Project Manager: Thomas Gracia

Head of Partnership Marketing: Damien Fréal

Partnership Marketing Specialist: Chloé Girou

Agency

Marcel

Co-CEO: Pascal Nessim

Co-CEOs and Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov

Managing Directors: Benjamin Taïeb, Léoda Esteve

Strategic Planner: Ruben Hassan

Account Director: Yani Oukid

Group Manager: Quentin Seguret

Project Director: Marine Borreil

Project Manager: Pauline Lemaitre

Creative Content Producer: Flavie Parize

Edit and Motion Designers: Julien Taillez, Loïck Tranier

Production

Production Manager: Capucine Baron

Electrician Supervisor: Valentin Deluy

Electrician: Solène Pinard

Sound Engineer: Tanguy Di Fraja

Edit: Marion Presburger

Music Composer: Hocine Halliche

Betclic: Betclic Cam

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