Outdoor ad: Tooheys: Welcomes Trav

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Top 6: March 6th 2024

With Travis Kelce, the most famous American footballer on the planet, touching down in Sydney to support girlfriend Taylor Swift's tour, 150-year old beer brand Tooheys seized on the opportunity by letting him know that the real football (the National Rugby League) was actually kicking off that very same weekend. The outdoor ran in contextual placements on the route to Swift's 'Eras' tour.

Category Drinks, alcoholic
Client Lion
Agency Thinkerbell
Country Australia
Uploaded 28 February, 2024

Credits

Chief Creative Officer
Paul Swann
National Chief Creative Officer
Jim Ingram
Executive Creative Director
Sesh Moodley
Senior Copywriter
Craig Merrett
Senior Art Director
Zac Goldberg
Group Account Director
James Steer
Head of Design
jamie lane
Chief Strategy Officer
Adam Ferrier
PR
Taylor York
PR
Catherine Tomlinson
PR
Francesca Di Stefano
PR
Hayley Coope Dempster

Other credits

UM

Aidan O’Brien - Senior Planning Manager

Lion

Head of Beer (Core) - Chris Allan

Brand Communications Leader - Sophie Breheny

Marketing Manager - Aymin Diab

Brand Manager - Rosin Oates

Media Manager- Carol Kearney

Tooheys: Welcomes Trav

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Tooheys: Welcomes Trav

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