TV ad: St John Ambulance Australia: St John Ambulance First Aid

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Despite the best of intentions, first aid training is rarely at the top of many Tasmanians' to-do list.Working with St John Ambulance Tasmania, we used this insight to create a disarming, yet emotionally charged 45 second spot highlighting the potential consequences of not making first aid training your first priority.The spot is designed to inspire Tasmanians to sign up with St John for first aid training.