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St John Ambulance Australia: St John Ambulance First Aid

Despite the best of intentions, first aid training is rarely at the top of many Tasmanians' to-do list.

Based on this insight we created a series of press ads designed to inspire Tasmanians to make first aid training their first priority.

In each execution, as our audience's eyes track down the ad they transition from a relatable, everyday ‘to do list’ chore to an unexpected emergency situation. One they may not be equipped to deal with due to their lack of first aid training.
Credits Other credits

General Manager Hobart, Claudia Steven

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