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French Obese National Associations Collective: The Heaviest Thing I Carry, Junior
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For World's Obesity Day on March 4th, the French Obese National Associations Collective (CNAO) worked with ad agency BETC Paris to create a pro bono campaign meant to raise awareness around a severe health issue: obesity and fatphobia. Fatphobia is getting stronger and affects people with health issues which leads furthermore to their exclusion.
Brand Managers: Anne-Sophie Joly, Camille Marchand Related |
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