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Haribo: Fishing
HARIBO, the UK’s number one sweet confectionery brand, is marking a decade of its iconic ‘Kids’ Voices’ advertising by launching a brand new instalment, created by Quiet Storm, the independent agency behind the strategy. ‘Fishing’ takes us to the Scottish Highlands, where we meet two grizzled fishermen on a boat in the middle of a loch. Little is happening in terms of their catch but, in classic ‘Kids’ Voices’ style, things brighten up when one offers the other a pack of HARIBO Starmix, instantly inspiring a moment of childlike happiness.
Planner Jon Howard Related |
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