TV ad: Haribo: Kids’ Voices

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HARIBO is supporting its new Fruitilicious product with the latest execution in its "Kids' Voices" campaign created via Quiet Storm, London. The commercial builds on the emotional promise of the HARIBO brand, to "Bring out the Child Inside." The ad shows the characters eating the new HARIBO Fruitilicious, which awakens their inner child, resulting in them speaking with kids' voices to describe the product. Set in a hotel lift, a variety of adult characters are brought together as they share a pack of HARIBO Fruitilicious. To our surprise, they speak enthusiastically with kids’ voices as they describe the eating sensation. The spot takes a further unexpected turn when a child, who is also in the lift, interjects to inform the adults that the product they are enjoying actually contains 30% less sugar, which is delivered in a surprisingly deep adult voice.