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Lotto: Keep Life Dreamy

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The state-owned, and among Swedes immensely popular, lottery Lotto from Svenska Spel has for decades made thousands of Swedes millionaires. With their new communication concept "Keep Life Dreamy," they aim to solidify their role as the iconic game that inspires the Swedish people to dream. This is showcased in the launch film through the equally iconic '70s hit "Dreamer."
Credits Other credits

Agency

Patrick Emt - Graphic Designer

Lena Gallon - Senior Client Manager

Per Jaldeborg - Senior Client Director

Johanna Gradin - Senior Client Director

Joel Sköld - Senior PR Advisor

Production

Sabine Panek - Editor

Oskar Larsson - Grade

Calle Budde Roos - Sound Design

House Agency

Jacob Fagerström - Agency Producer

Markus Bergqvist - Online artist

Eskil Lundberg – Online artist

Music Supervisor

Jenny Ring

Music

"Dreamer"by Roger Hodgson, Written by Roger Hodgson and Richard Davies. https://www.rogerhodgson.com/

Svenska Spel Tur (Lotto)

Martin Sahlgren - Brand Manager

Jonathan Ingman - Content Creator

Maria Nelander – Produktionsledare

Johan Svensson - Creative PR and Insight manager

Ulrika Helander – Head of Brand & Sales Management

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