Outdoor ad: Lotto: Bucket List Experience

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Top 6: September 27th 2017

In a new and unique experiment, Sweden's state lottery, Lotto, takes Virtual Reality a bit further and are letting people check off their bucket lists and try life as a millionaire. The 5D-experiment allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s most beautiful beaches. The experiment, built in a hangar in Stockholm, consists of five different VR experiences, supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and an artificial elephant trunk. All put together it creates a five-dimensional experience. Agency: King Stockholm