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Old Navy: Magic the Dog Returns

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2024 marks Old Navy’s 30th anniversary year, and the brand is launching this year’s first TV campaign with a bit of nostalgia. The Spring commercial, created by The Martin Agency, takes a little trip down memory lane with nods to the brand’s heritage, including the iconic Magic the Dog (the brand's 1995 spokes), as well as the re-imagination of a Parisian-style café called Old Navy (fun fact: Old Navy was named after a café and bar in Paris of the same name), featuring café chairs in classic navy and white and scripted 'Old Navy' signage inspired by the original café, and more.
Credits Other credits

Agency

Head of Production Brett Alexander

Executive Producer Nicole Lederman

Producer Mel Calabro

Assistant Producer Amy Santana

Business Affairs Manager Maria Rougvie

Business Affairs Manager Jesse Brandt

Business Affairs Manager Connie Hilliard

Account Director Walker Teele

Account Director Marisa Weber

Account Handling Megan Spiess

Account Executive Diamond Bragg

Research & Development Karen Gates

Project Manager Angela Hopgood

Chief Strategy Officer Elizabeth Paul

Planning Director Marisa Perazzelli

Strategic Planner Charlotte Robins

Strategic Planner Ryan Waltz

Communications Manager Sofie Diskin

Communications Director Holly Hansen

Post Production / VFX Company 3 LA

Colourist Yoomin Lee

Post Production / VFX Method

Executive Producer Julia Paskert

Producer Alyssa Giuliano

VFX Supervisor Carlos Vidal

Editorial Rock Paper Scissors

Editor Jamie Foord

Executive Producer Dre Krichevsky

Producer Lauren Pullano

Edit Assistant Shelly Rose

Music / Sound Eleven Sound

Sound Engineer Jeff Payne

Sound Engineer Jordan Meltzer

Producer Andrew Smith

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