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Top 6: September 8th 2010
Crispin Porter + Bogusky, Boulder have just launched a new campaign for Old Navy called “The Booty Reader”, an online app that promises to reveal your denim destiny. It starts with … read morea fortune teller asking you to choose three cards representing your daily life, and once you’ve chosen them, the app prompts you to activate your web cam (or upload photos – you can choose pre-made images too) to capture various angles of your booty during the app process so you can be fitted with the perfect denim.
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Credits
Other credits
Programmer: Mark DeVries, Calvin Hui, Stan Wiechers, Teguh Mualim, Sam Brenner, Simon Tam
Flash Designer: Dave Felton
Director of Integrated Production: David Rolfe
Managing Director of Interactive: Winston Binch
Group Executive Producer: Ivan Perez-Armendariz
Senior Integrated Producer: Kia Zokaie
Integrated Producer: Sara Payne, Suzanne Chambers
Junior Integrated Producer: Seth Padgett, Jorge Vargas-Perez
Art Producer: Amber Heinert
Illustrator: Miss Led
Photographer: Todd Hollien
Music Company: POP Sound
Interactive Technical Director: Dan Fox
Associate Technical Director: Martin Legowiecki
Experience Director: Hanna Rosenblom
Quality Assurance: Stewart Warner, Joseph Dowd
Content Management Supervisor: Laura Likos
Content Supervisor: Ryan Pariseau
Content Manager: Charissa Kinney
Assistant Content Manager: Jen Miller
Cognitive Anthropologist: Lindsey Allison
Junior Digital Artist: Zach Puetzer
Digital FX Artist: Tyler Gonerka, Matt Koger
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