Top 6: September 8th 2010
Interactive
Old Navy: Booty ReaderTop 6: September 8th 2010
Crispin Porter + Bogusky, Boulder have just launched a new campaign for Old Navy called “The Booty Reader”, an online app that promises to reveal your denim destiny. It starts with a fortune teller asking you to choose three cards representing your daily life, and once you’ve chosen them, the app prompts you to activate your web cam (or upload photos – you can choose pre-made images too) to capture various angles of your booty during the app process so you can be fitted with the perfect denim.
Programmer: Mark DeVries, Calvin Hui, Stan Wiechers, Teguh Mualim, Sam Brenner, Simon Tam |
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