McDonald’s: The Icon - Truth About the Hamburger Menu

McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger - it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In the 20-minute-long mockumentary ’The Icon’ - which can be seen here - viewers can follow along as two amateur sleuths try to get to the truth behind the universally known ‘hamburger’ menu symbol. They even travel to Dallas, Texas, to meet Norm Cox who designed the menu icon in 1981.