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Top 6: June 28th 2023
Outdoor

McDonald’s: A.I'm Lovin' It

Top 6: June 28th 2023
The combination of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, makes Big Mac the best-selling sandwich of McDonald’s in Brazil, and the most iconic in the world. To show this preference in global scale, the brand asked the “opinion” of one of the most popular artificial intelligence tools today: ChatGPT. Guided by internet existing data, ChatGPT is an artificial intelligence that simulates a conversation between human beings, answering questions in detail by taking millions of online data into consideration. And when enquired about the most iconic sandwich in the world, the result was: Big Mac. Big Mac, just as all McDonald’s beef sandwiches, is prepared with all-beef patties, with no additives or preservatives, and seasoned with a slight touch of salt and pepper directly on the hotplates. The lettuce, onion and pickles contained in the products are delivered regularly in the restaurants, by certified suppliers, making sure the company’s standard quality is met. The special sauce, on its turn, is so important that its ingredients are globally controlled, as only few suppliers are certified, ensuring the icon’s high quality and unmatched taste.
Credits Other credits

Account: Ana Coutinho, Mariana Magalhães, Paula Salvarani, Tais Boaventura and Larissa Gama

McDonald’s Approval: Sergio Eleutério and Lariane Duarte

Strategy: Pedro Cruz, Carol Mello, Rafael Martins, Amanda Agapito and Felipe Ribeiro

Media: Paulo Ilha, Kaline Lessio, Natalia Fernandes, Mirella Covaleski and Fernanda Rubião

Graphic Production: Marcos Moura and Natassia Santoro

Art Buyer: Bruna Costa

Integrated Production: Ducha Lopes, Priscilla Sanches, Fabio Truci, Fernanda Assato, Natália Menken, Ana Ananias and Renata Silva

PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil

Image producer: Frame

Art Director: Phil Daijó

Motion Designer: Zeca Riscala

Executive producer: Ducha Lopes

Production director: Fabio Truci

Sound producer: Lucha Libre Audio

Music producer: Paulinho Corcione

Production: Magno Rilly e Luiz Dourado

Account: Thais Urenha

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