Outdoor ad: Makro: Life Extending Stickers

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Top 6: June 28th 2023

To carry out their purpose of promoting sustainability and fostering more responsible consumption, Makro and creative agency Grey Colombia have launched Life Extending Stickers, an initiative that seeks to extend the lifespan of fruits and vegetables by providing consumers with information and recipe suggestions based on their level of ripeness. The stickers, which are like any traditional 1 sq. inch produce sticker, is a powerful initiative that addresses the global and local issue of food waste in a simple way using colours, not technology. According to Colombia's National Planning Department (DNP), approximately 6.1 million tons of food are wasted yearly in Colombia, while globally the figure reaches 1.3 billion tons annually. About 40% of this waste is fruits and vegetables, according to the United Nations Food and Agriculture Organization (FAO). This initiative is a part of Makro's sustainability strategy aimed at contributing to four of the Sustainable Development Goals (SDGs), including SDG 12, which aims at responsible production and consumption, reducing food waste and promoting sustainable lifestyles.