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Top 6: June 28th 2023
Ambient
Kintab: The Tubeless ToothpasteTop 6: June 28th 2023
Toothpaste tubes are thrown out in billions every year and most of them end up in our oceans and landfills which take eons to biodegrade. Kintab, a local and start-up brand sought to disrupt the unsustainable and polluting side of the oral care industry in the Philippines by creating toothpaste tablets that work just like toothpaste. But the funny littler jars they come in don’t look like the traditional toothpaste that most consumers grew-up with. So we created a sleeve the makes a little bottle look like a big tube to encourage impulse trial of the product without fundamentally changing the form. The sleeves have been tested in market and led to many more people picking up the product. The sleeves can be recycled in-store, and people can take home the small packages which is all they need to brush their teeth.
Marketing Manager - Nathaniel Sta. Teresa RelatedAlso best this week |
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