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It’s out with the old and in with the, older? In a delightful twist to influencer marketing, BBDO Bangkok has teamed up with Samsung Electronics to introduce the “Grandma-fluencer” campaign for Samsung WindFree Air Conditioners, making a breezy entrance into the hearts of Thailand’s Gen Z and Millennials.
Credits
Other credits
Group Business Director: Taksina Vasaruchapong
Business Director: Pattama Thienapirak
Account Director: Potjanin De Souza
Account Director: Naruebet Bunrit
Account Executive: Rhya Vongvichien
Head of Brand and Digital Planning: Prasit Kunanuphanchai
Senior Strategic Planning Manager: Chanapa Kongvaranont
Strategic Planner: Siraphat Ngewseeda
Project Manager: Autcharawan Laohachataroop
Producer: Paramee Soontornwuttinun
Production
Assistant Director: Kritsamas Ualapun
Producer: Piyarat Thongbainoi
Cinematographer: Kritsada Nakagate
Art Director: Kaweewut Lertthayawong
Casting: Pureerat Sooksumrit
Stylist: Montatip Narong
Edit Room: Final Cut
Editor: Narisara Wikarapo
Telecine: Littlebee Lab
After Effect: Sittichai Lertthititrakul
Sound Mix: SOS Studio of Sound
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