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Samsung WindFree Air Conditioners: Grandma-Fluencer

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It’s out with the old and in with the, older? In a delightful twist to influencer marketing, BBDO Bangkok has teamed up with Samsung Electronics to introduce the “Grandma-fluencer” campaign for Samsung WindFree Air Conditioners, making a breezy entrance into the hearts of Thailand’s Gen Z and Millennials.
Credits Other credits

Group Business Director: Taksina Vasaruchapong

Business Director: Pattama Thienapirak

Account Director: Potjanin De Souza

Account Director: Naruebet Bunrit

Account Executive: Rhya Vongvichien

Head of Brand and Digital Planning: Prasit Kunanuphanchai

Senior Strategic Planning Manager: Chanapa Kongvaranont

Strategic Planner: Siraphat Ngewseeda

Project Manager: Autcharawan Laohachataroop

Producer: Paramee Soontornwuttinun

Production

Assistant Director: Kritsamas Ualapun

Producer: Piyarat Thongbainoi

Cinematographer: Kritsada Nakagate

Art Director: Kaweewut Lertthayawong

Casting: Pureerat Sooksumrit

Stylist: Montatip Narong

Edit Room: Final Cut

Editor: Narisara Wikarapo

Telecine: Littlebee Lab

After Effect: Sittichai Lertthititrakul

Sound Mix: SOS Studio of Sound

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