Uber One: It's too good not to tell someone - Boxer

Uber One wanted to launch their new subscription service that saves members money on Uber and Uber Eats. Saving money makes you feel good and when you feel good about something, like your latest hobby or your new diet, you can’t stop yourself from telling everyone about it. We created a quirky campaign that showed people spilling the beans about Uber One in totally unexpected and inconvenient moments.