 |
Tv
PNC Bank: Brilliantly Boring Since 1865
The national campaign, called 'Brilliantly Boring since 1865,' acknowledges a core brand truth: PNC Bank keeps things boring, and that’s a good thing – especially when it comes to managing money responsibly. As the world continues to be defined by instability, boring's defining attributes – like stability, pragmatism, consistency, and trustworthiness – have never been more valuable. While big banking can feel impersonal to many, PNC Bank is answering to an untapped, powerful consumer aspiration: the desire for simplicity and stability in a changing world.
Chief Client Officer Val Bettini Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
