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PNC Bank: Finance Bro
PNC Bank is unveiling the next installment of its recent brand refresh, “Brilliantly Boring since 1865,” which boldly states what other banks won’t admit: Banking should be boring. Now, in two 30-second spots – “Finance Bro” and “Sir Ronald” – the 160-year-old brand is reminding Americans that the right money moves aren’t as risky as you think. Created by AOR Arnold Worldwide, the humorous spots give a fresh spin on being “brilliantly boring with your money so you can be happily fulfilled with your life” by showing that you can still get the financial outcomes you want without being risky or overly aggressive.
Chief Client Officer Val Bettini Related |
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