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PNC Bank is unveiling the next installment of its recent brand refresh, “Brilliantly Boring since 1865,” which boldly states what other banks won’t admit: Banking should be boring.
… read moreNow, in two 30-second spots – “Finance Bro” and “Sir Ronald” – the 160-year-old brand is reminding Americans that the right money moves aren’t as risky as you think. Created by AOR Arnold Worldwide, the humorous spots give a fresh spin on being “brilliantly boring with your money so you can be happily fulfilled with your life” by showing that you can still get the financial outcomes you want without being risky or overly aggressive.
read less...Chief Client Officer Val Bettini
Marketing Director Sarah Taylor
Marketing Director Casey Maguire
Strategist Adam Panetta
Strategist Madison Giller
Project Manager Kerry Lowe
Business Affairs Manager Elyssa Ahern
Post Production / VFX Electric Theatre Collective
Colourist Luke Morrison
Editorial Arcade
Editor Will Hasell
Edit Assistant Drew Lang
