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Top 6: March 27th 2024
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AAMI: Lucky you're with AAMITop 6: March 27th 2024
Leading Australian insurance provider AAMI has unveiled a new, far-reaching and long-term brand platform via Ogilvy, reinforcing why it's Lucky you're with AAMI.
Marking a shift from its previous 'AAMI Does' platform which has been in market since 2020, the new platform embraces the quirks and challenges of Australia, reinvigorating AAMI's long-standing tagline Lucky you're with AAMI. It launches with a humorous milestone execution this week, with the platform then extending across TV, cinema, BVOD and online, plus OOH, audio and digital display. It uses Dorothea Mackellar's iconic poem 'My Country', juxtaposed with the very unlucky - and very Australian - scenarios that our lucky country sometimes faces.
Production: Hogarth |
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