TV ad: Czech Insurance Association: ADIKTS

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Top 6: March 27th 2024

SHORTCUTS campaign highlights the dangerous allure of drugs for young people sparks massive reactions, resonating with gen z and redefining the public’s perception of drug addiction. The series, titled 'ADIKTS' is a part of Czech Insurance Association Police of the Czech Republic’s 'SHORTCUTS' campaign, created in partnership with McCann Prague to underscore the urgency of effective prevention.

Category Finance & insurance
Client Czech Insurance Association
Agency McCann Prague
Production Renegadz / Shore Points
Country Czech Republic
Uploaded 20 March, 2024

Credits

Chief Creative Officer
Leonard Savage
Art Director
Vítězslav Štrobl
Copywriter
Aleš Brichta
Agency Producer
Jitka Baldwin

Other credits

Agency

Designer Robert Houzar

Account Director Michal Míka

Account Manager Bára Divíšková

Media Director Jan Suda

Media Manager Daniela Klapálková

Media Manager Monika Šindelářová

Media Manager Tomáš Tancer

Photographer Patrik Klema

UX Designer Antonín Kůs

Graphic Designer Hana Kudrnáčová

Motion Designer Radek Král

Operations Robert Mulderer

Media Knowlimits

Production Renegadz

Producer Antonín Milata

Creative Director Joseph Ali Tehranian

Production Shore Points

Producer Jakub Jíra

Producer Kryštof Zelenka

Head of Production Helena Starcová

Production Manager Magdalena Bejdáková

PR Hero & Outlaw

Managing Director Ivo Půr

PR Denisa Ladka Morgensteinová

PR Lucie Grošaftová

Consultant Noemi Krausová

Czech Insurance Association: ADIKTS

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Czech Insurance Association: ADIKTS

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