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Allwyn, operator of The National Lottery, is launching a brand-new campaign for its Set For Life game, which breaks this Sunday (31st March). The campaign aims to appeal to new audiences and includes a collaboration with multi-award-winning producer and musician Fraser T Smith. The new digitally-led campaign – which follows hot on the heels of an unmissable campaign for the flagship Lotto game – was created by VCCP London and media agency, Hearts & Science.
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MANAGING DIRECTOR: Hannah Fitz-Gerald
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