Freya's: Variety is good

When it comes bread, Kiwis are boring. Almost universally opting for the same bread day after day. Freya's with its diverse range of breads inspired by Europe, want Kiwis to break out of the loveless, bread-groundhog-day, and add some excitement to their breakfast tables, and lives. In this launch commercial from Freya's and DDB, we step into sad and lonely world of couple, Janice and Steve, and see how something as simple as a loaf of Roggenbrot Dark Rye, can change everything.