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Meadow Fresh: Meadow Fresh: That’s Nice Milk!
Goodman Fielder and DDB Group Aotearoa have partnered to release their latest campaign, showcasing the ongoing support from Meadow Fresh for Steven Adams’ Sports Pathways Basketball Camps for Kiwi Kids. Comedic in nature, the campaign leans into the trope of celebrity endorsements of brands often feeling forced and awkward. Adams is seen doing things he excels at – basketball and supporting Kiwi kids – juxtaposed with something he is not as good at (acting). The campaign also naturally plays into the deadpan sense of humor Adams is known for, while highlighting the ongoing partnership between Meadow Fresh and Adams.
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