Squarespace has today revealed its first Trans-Tasman brand campaign in both Australia and New Zealand. The new brand campaign underscores Squarespace’s growth in the region with Australia serving as one of its fastest-growing markets. Squarespace is tapping into the notion that a business idea can come from anywhere, encouraging both Aussies and Kiwis to look under their nose for an opportunity to monetise what they already know or have. Squarespace brings this to life with the ad concept of a boat captain who creates a modern business idea called ‘Hitch on the Ditch’, marrying Aussies and Kiwis who can’t choose which country to have the ceremony in on his own boat.
