Cossette: Here's to an inspiring year

For many years, the SAQ has focused on the spirit of sharing special moments with loved ones.

By capturing the instant when everyone clinks their glasses together, the visuals highlight celebration and provide inspiration that varies with the seasons. The overhead shot and the position and colour of the glasses allowed us to create impactful and recognizable seasonal symbols.

The campaign posters were displayed in the windows of 410 SAQ stores in Quebec throughout 2023.