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Cossette: Wildly Ingenious
In Alaska’s vast, untamed wilderness, survival isn’t just about endurance—it’s about being defiant by nature, especially when it comes to staying connected. GCI and Cossette captured this spirit in the launch of their new creative platform, Wildly Ingenious.
The platform was born from the truth that no other network has taken on the connectivity needs and challenges faced by Alaskans like GCI and its inventive, trailblazing workforce. The new platform signals a change in approach and looks to bring a new direction and cohesion to GCI’s marketing efforts to help defend its leading position in a highly competitive market. GCI’s relentless pursuit of progress takes centre stage in the launch campaign, revealing a covert lab nestled deep in the Alaska Range. Here, creative brilliance meets innovation and a hint of adventurous spirit, as engineers dream up ingenious solutions to keep Alaskans connected, no matter how wild the challenge. Because in Alaska’s extreme conditions, conventional approaches simply don’t cut it. The lab tests featured in the campaign tie back to real innovations and milestones that GCI has achieved — from getting coverage to 97% of Alaskans across the state, to connecting some of the most remote communities in the world.
Senior Copywriters: Michael Pal, Alexandra Bonder, Geordie Wilson Related |
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