St John WA and the Road Safety Commission (RSC) are reminding drivers that Anyone Can Save a Life, in a powerful new first-responders campaign via 303 MullenLowe.
Based on a real-life crash and first aid scenario, it shows the critical first four minutes after a crash, and an extraordinary moment in which a young driver saves an unconscious motorist’s life by using just the tips of her fingers, and the knowledge of first aid.
The film’s message ‘Anyone Can Save a Life’ – targeting all drivers but particularly the young - communicates that the unexpected can happen any time a driver gets behind the wheel. It also highlights that both new and experienced drivers can prepare for the unexpected by undertaking St John's free 15-minute First Aid For Me online learning program, which equips people with knowledge to potentially save lives.
Anyone Can Save a Life is now live across BVOD, audio, radio live reads, sponsorship, online, social and display.
