As the latest instalment of Plenty “Love is Messy” platform by AMV BBDO, the campaign “Vow To Clean” got real engaged couples who were willing to make the ultimate commitment and … read moreinclude a vow to clean in their wedding vows. The brand identified the couples through a fun and playful activation released in February off the back of the insight that cleaning, rather than traditional romantic displays of love, is a fundamental part of a happy and healthy long-term relationship.
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