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Top 6: May 1st 2024
SNICKERS launches the Missprompting campaign and for the first time uses artificial intelligence in Brazil to reinforce - in a fun and innovative way - the brand's global
… read moreconcept: you are not you when you're hungry. The campaign "Don't AI when you're hungry" presents images generated by artificial intelligence, after receiving prompts with errors from a "hunger-confused" user. The result? Fun and surreal images.
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Credits
Other credits
Account Director: Patricia Rogosk
Account Executive: Juliana Teixeira
Account manager: Maryane Colombo
CREATION COORDINATOR: Victor Keiti
MOTION GRAPHICS TEAM: Bruno Reynaldo and Felipe Zenella
CONTENT TEAM: Vanessa Vieira, Daniela Maccio, Rafaela Oliveira and Ana João
SOCIAL INTELLIGENCE TEAM: Amanda Lopes, Larissa Scremin, Juliana Luccas and Natanael Rosa MEDIA / ESSENCEMEDIACOM TEAM: Danillo Tenório, Esdras Lopes, Letícia Aledi
CLIENT APPROVER: Denise Door, Gustavo Varandas, Andrea Davila and Sergio Peniche
IMAGE PRODUCER: Hogarth
FILM PRODUCER: Magic Films
AUDIO PRODUCER: Canja