The social campaign launch features six-time NBA all-star Jimmy Butler, as he saddles up to show what supercharged hydration can do in a super-epic game of “H.O.R.S.E. on a Horse.” Often lauded for his ‘side quests’ during the regular NBA season, images of Jimmy cruising Miami streets on horseback were seeded online as yet another iconic act from the NBA star, before the content of Jimmy’s ‘H.O.R.S.E on a Horse’ showdown was revealed. Directed by Zach Math, the content playfully unleashes Jimmy’s bombastic self as he pulls up to a local pickup court on horseback, proceeds to throw down the challenge and quite literally puts the ‘buck’ into Jimmy Buckets.
