Gatorade: The self kiss of Vinicius Jr.

When athletes win a championship, they always thank their coach, their family, the fans, their teammates, even God.

But they forget about the person who was always there.

We found the photos of the world's top athletes, whom we already sponsor, in stock photo banks, zoomed in on the kissing part to show all athletes what they've been kissing, has always been themselves.

We've always encouraged athletes to do their best. We believe it's important to acknowledge the hard work every player puts into winning a title, using the most notable athletes as examples.
This demonstrates that hydrating with Gatorade can help you perform at your best.

These digital ads were made in partnership with the UEFA Champions League, and we took advantage of the final stage of the tournament to release them.

What could have been an expensive campaign ended up being as cheap as a stock photo.