 |
Top 6: May 1st 2024
Ogilvy Singapore, in collaboration with iconic personal care brand Dove, proudly announces the launch of an inspiring new initiative, "Raise Your Arms," aimed at combatting underarm … read moreshaming and elevating women's confidence in the Philippines. The campaign celebrates the courage of women who have raised their arms for change, impacting their communities and the broader society. The concept behind "Raise Your Arms" stems from the recognition of underarm shaming as a persistent issue that diminishes women’s self-esteem and confidence. 8 in 10 Filipino women won’t raise their arms because of underarm insecurity. To empower them and help them feel better about their underarms, Dove, a longstanding advocate for real beauty and body positivity, wants to remind them of a simple yet powerful truth: Every time women raise their arms, positive change happens.
read less...Worldwide Managing Director – David Dahan
Asia Managing Director, Unilever– Aanchal Sethi
Business Director: Pritika Gupta
Account Director: Vinx Zhang
Head of Production – Gerri Hamil
Executive Strategy Director: Sumegha Rao
Strategy Director: Anam Hakeem
PR, Social & Influence: Ogilvy Philippines
Editor: Koon
Client -
Global Vice President, Dove, Deodorants: Bianca Cancellera Philippines Business Lead for Personal Care: Anne Esteves Bea Joson - Deodorants Philippines Business Manager
Pat Gan - Brand Manager, Premium Deodorants
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
