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Web Film

Lindex: Underwear for Life

Lindex, a Swedish fashion brand, is taking further steps in its efforts to create inclusive and relatable communication.
The new concept 'Underwear for life' puts women at the center, and as part of the concept, Lindex launches a new short film that follows a woman's life from the early teenage years to menopause and everything in between.
Credits Other credits

Credits Lindex:



Hanna Löthman Wickelgren - Art Director

Linda Nellemo - Creative Copy

Martin Cedergren - Creative Director

Frida Kifeldt - Project Leader

Pia Råde - Business Lead

Charlotte Kopp - Stylist

Martina Sandström - Production Executive

Karl Stigland - Motion Graphic Designer

Olivia Segerqvist - Graphic Designer

Åsa Westlund - Graphic Designer

Jeanette Olsson - Social Media Manager

Alicia Rickström - Social Media Content Specialist

Susanna Antonini - PR & Influencer Marketing Manager

Annelie Fredriksson - Global Media Lead

Emelie Franzén - Paid Social Media Specialist

Sara Ritzby - Marketing and Customer Analyst

Linda Olsson - Director of Global Marketing



Production Company: SMUGGLER



Director: Fiona Jane Burgess

Managing Director: Fergus Brown


Managing Director / Executive Producer: Lucy Kelly


Producer: Ellie Fry


Production Manager: Ellie Sanders Wright


Production Assistant: Kamran Marzban


Cinematographer: Andreas Johannessen


1st AD: Joe Carter


2nd AD: Alix Williams


Casting: Road Casting

Editor: Jo Lewandowska


Production Designer: Bon Walsh


Wardrobe Stylist: Verity May Lane


HMU Stylist: Michele Baylis


Post Production and VFX: Okay Studio

Colour grading studio: TMLS

Sound Design and Mix: King Lear Music & Sound

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