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Citroën: The Ice Ballet
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The film’s signature “Apologies if work is a bit behind schedule” is a small wink at the common misconception that when there are delays on worksites, it’s somehow the workers’ fault. Here, BETC and Citroen offer their most tongue-in-cheek rebuttal: clearly, the workers have been off ice-dancing with their ë-Berlingos.
Brand Managers: Federico Goyret, Fabian Rodriguez, Sylvain Peraldi, Julie Alcaraz Related |
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