Outdoor ad: Vivo Brazil: Amazon Desert Rally

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Top 6: May 15th 2024

As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking "Amazon Desert Rally." To draw attention to the harsh truth of the Amazon’s plight, Vivo crafted a fake desert race that juxtaposes a wild fiction with an even wilder reality of vast environmental destruction. The effort, conceived with Vivo’s creative agency, Africa Creative, aims to shed light on the alarming rate of river drying in the Amazon basin and garner public support for urgent conservation

Category Telecommunications
Client Vivo
Agency Africa, São Paulo
Country Brazil
Uploaded 9 May, 2024

Credits

Chief Creative Officer
Sergio Gordilho
Chief Creative Officer
Nicholas Bergantin
Creative Director/ art director
Pedro Galdi
Creative Director/ writer
Pedro Rosas
Creative Lead
Gustavo Stevanato
Assoc Creative Director
Guilherme Portugal
Art Director
Bruno Bacci
Copywriter
Zé Luis Schmitz
Copywriter
Nicholas Bergantin
Art Director
Renan Molin

Other credits

Designer: Bruno Oppido

CoCOO: Heloisa Pupim

Account Management: Camilla Steiman, Larissa Bertin, Rafaela Petita, Natalia Chamadouro, and Barbara Passos

Media: Jefferson Sales and Tatiana Araujo

Planning: Ana Kuroki; Anne Corbucci, Nathalia França, and Katiane Souza

VP of Special Projects: Juliana Leite

Director of Special Projects: Lica de Souza

Project Manager: Thays Miranda

Creative Producers: Theo Etlin, Giovanna Lima, Laís Cattena, José Henrique, Raquel Martins, Victoria Cantoni

Production Assistant: Valentina De Luca

Intern: Marina Rabello

Director of Sustainability and Institutional Relations: Raphael Vandystadt

Creative Research Director: Estevão Mabilia Meneguzzo

Creative Research Manager: Eduardo Berardinelli

Creative Researcher: Bea Ribeiro, Mana Black

Head of Talent: Fernando Alonso

Director of Talent: Bruna Cicolino

Producers: Thais Freitas, Leandro Motta, Carolina Barakat, and Gabriella Marlene Silva

VP Content and Social: Patricia Colombo

Vivo Brazil: Amazon Desert Rally

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Vivo Brazil: Amazon Desert Rally

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