TV ad: McDonald’s: Deal With The Trash

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Last year, McDonald's Sweden developed a tool in their app to allow guests to scan when they threw away their takeaway packaging in the right place; a trash bin. The guests that do this then get rewarded with a deal in the McDonald’s app. This was introduced as an incentive to reduce littering in Sweden. Now the tool in the app has been developed further to also be able to scan packaging from McDonald’s competitors in Sweden. The campaign was created by NORD DDB. In September 2023, McDonald's launched a feature in their app where guests were rewarded with good deals when throwing away their packaging in the right place, meaning the trash bin. Since the launch, over 160 000 deals have been handed out to guests who used the app when disposing of their packaging correctly. In their new campaign “Deal with the trash”, McDonald’s updated the app to also include packaging from Burger King and the Swedish brand Max Burgers.