A new :60 brand spot titled '80 Degrees' leads the campaign and continues Nescafé’s creative relationship with director Omri Cohen, who helmed the brand’s award-winning 'How the World Says Coffee' and 'Jars' short films. In '80 Degrees,' we see how coffee lovers around the globe prepare for their special cup as they wait for their pots to reach an ideal boil. While the settings often change, the feeling of comfort and routine connects each expertly shot scene. The work also visually emphasises the global Nescafé community and the potentially large impact of such a seemingly small change.
