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Top 6: October 31st 2012
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Nescafé: Cover photo display

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Top 6: October 31st 2012
Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design. Last week, an image of 30kg coffee beans in a glass tank was used as the cover photo, and as each fan liked the brand, one bean per fan was removed. Eventually, the new coffee tin was revealed.
Credits Other credits

Account Manager: Tasos Veliadis

Business Unit Director: Yannis Piperakis Papadakis

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