Lenovo ThinkStation: Think anything. Make everything. Campaign Ad - Automotive/F1

The workstation computer market is over-run with product centric campaigns that focus on specs, speeds, and feeds. Our goal was to shift the perspective of the Lenovo ThinkStation from one of solely power and performance, to one of promise and possibility.

Anyone can have an idea. Making it happen isn’t easy. Our creative approach was simple. If you can think of an idea, you can make it come to life on a Lenovo ThinkStation. This was succinctly summed up in the campaign line: THINK ANYTHING. MAKE EVERYTHING. The split screen approach of our campaign visuals clearly depicts the creative process from inspiration (left) to outcome (right). It’s a simple, visual device that showcases 2 images that at first glance look similar, but when you look closer, they reveal the leap of imagination enabled by the Lenovo ThinkStation. The placement of the Lenovo ThinkStation product image and wordmark in the centre of the campaign visuals, symbolizes the ThinkStation as the bridge between inspiration and creation.