Lenovo ThinkStation: 'Think anything. Make everything.' Campaign 15 Second Video - Architecture

The workstation computer market is over-run with product centric campaigns that focus on specs, speeds, and feeds. Our goal was to shift the perspective of the Lenovo ThinkStation from one of solely power and performance, to one of promise and possibility.

Anyone can have an idea. Making it happen isn’t easy. Our creative approach was simple. If you can think of an idea, you can make it come to life on a Lenovo ThinkStation. This was succinctly summed up in the campaign line: THINK ANYTHING. MAKE EVERYTHING. Using this creative platform as a springboard, we developed a series of 15-second videos. Each showcased how a Lenovo ThinkStation could bridge the gap between inspiration and creation, thus creating a positive impact on society.